DS Smith
This is Unreal.

DS Smith is one of the world’s leading providers of corrugated packaging, present in 25 countries and employing around 20,000 people. During 2013, we helped the business to transform its broad business offerings and complex, inconsistent brands into a single, unified company with a single promise – to simplify the lives of its customers.

We continue to work alongside the business to help develop the brand and communications across its global network.

This is real.
“Unreal managed to translate our thinking into creative that not only looked professional but ensured sophistication and standout. They played a valuable role in the development of our journey.”

Katia Schotte
Marketing – Marketing Communications, DS Smith


The re-brand has won two Transform Awards, the global awards scheme celebrating rebranding, repositioning and brand transformation.


We designed 22 different
language versions of The Little
Book of Big Thinking.

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to View the