Jeeves Dry Cleaners
This is Unreal.
Founded in 1969, Jeeves is a high-end dry cleaners that combines the finest traditions of hand valeting with the most advanced techniques in fabric care.
Centred around a brand positioning of 'Implicit Luxury', the new branding uses subtle cues and tongue-in-cheek fashion references to indicate the brand’s high-end credentials and wealthy customer base. The updated identity and refined strapline build the prominence of the company's Royal Warrant as well as the brand’s four decades of heritage.
This is real.
The new branding was featured in Design Week.
Following the successful relaunch, the brand was mentioned on ITV's 'I'm a Celebrity...' Yes, they launder bath towels.