Joe's Ice Cream
This is Unreal.

A local ice cream with a national following, Joe's Ice Cream has been based on Wales' Mumbles coastline for nearly 100 years, yet it's so popular that people travel from all over the UK and beyond to taste it.

Our new branding and packaging pays homage to the brand's cult following, featuring a nostalgic, typographic style made up from the overwhelming, positive customer reviews gathered from Trip Advisor and Facebook. The new look has been rolled out across packaging, menus, posters store interiors and vehicle livery.

This is real.

The redesigned packaging helped to build the brand’s presence in Sainsbury’s, Morrisons and Asda in Wales.

The relaunch recived more than 230 likes in the first 48 hours of being revealed on the company’s Facebook page.

Customer feedback on the new branding, expressed through the company’s Facebook page, has been excellent.

The rebrand was featured in Design Week and one of the most shared news items that week.

Fond followers of the Joe's brand are none other than Welsh superstar sensations Catherine Zeta-Jones and Rob Brydon.