The Good The Bad
and The Spudly
This is Unreal.

Millions of tons of food waste gets thrown away every day in the UK due to poorly packaged and protected produce.

Focussing on the humble British potato, we created a campaign for Incpen, an industry organisation dedicated to researching the impact of packaging on the environment, to highlight the benefits of packaging on perishable goods.

This is real.

We recieved a lawsuit threat
from a large childrens’ toy
organisation during the
creation of this project.

The success of the campaign
probably led to a rise in global
sales of The Good the Bad
and the Ugly.