The People’s Supermarket
This is Unreal.

The People's Supermarket is a community-based shop that's managed and owned by members and open to all. It's based on Lamb's Conduit St, London WC1 and takes its format from the popular co-operative 'Park Slope' in Brooklyn, NYC.

We developed the brand and identity which needed to reflect the co-op's core values of being communal, affordable and democratic without appearing too virtuous or elitist.

This is real.

Winner of a Brand New Award for Comprehensive Branding.

Listed as FastCo Design's Top 10 brands globally in 2010.

In the 2011 D&AD Awards Longlist for Branding.

Currently on the British Council's global exhibition tour for sustainable design values.


1,100 volunteer shopkeepers...
And counting!

Publised in Visual Identities for Small Businesses (2012), Logology 2 (2011) and Boxed & Labelled 2 (2011).


Probably increased sales of Euroslot hole punches (the centrepiece of the identity system) by approximately 0.3%.