Turner Prize 2013
This is Unreal.

We were recently commissioned to create the identity and branding for the 30th Turner Prize. The exhibition is being held in Derry~Londonderry, Northern Ireland and forms part of Derry’s celebrations as UK City of Culture 2013.

The graphic device fuses the two banks of the River Foyle as it passes the Peace Bridge, next to the Ebrington gallery where the exhibition is being held. The angular shapes also reflect the floor plan of the Ebrington gallery space, which is hosting the exhibition.

This is real.
“The Turner Prize brand is incredibly iconic but by fusing it with the angles of the River Foyle and the new gallery at Ebrington, it is a fitting identity for its arrival in the UK City of Culture”

Fiona Kane, Director of
Communications for City of
Culture 2013.

The number of visitors to the
Turner Prize in 2011 when the
event was also held outside of
London, in Gateshead.

This year marks the 30th
Turner Prize, the first being
held in 1984 and awarded to
Malcom Morley.

Thankfully, the identity was
favoured more than Tracey
Emin’s bed, being featured
in Design Week online.