MANOR GYMS

BRIEF

Naming and branding for a London-based gym franchise (formerly known as Work It) founded and run by ex-boxers.

RESULT

Our solution was a no-fuss identity to go with the gym’s no-fuss ethos. The language and imagery used is London-centric, playing up regional rivalry and pride in your ‘Manor’.

STRONG NOT SILENT CAMPAIGN | MANOR | CALM

CAMPAIGN OVERVIEW

Manor briefed us to name and brand a campaign they founded which seeks to raise awareness around male mental health. As the campaign encourages men to talk openly about their mental struggles rather than suffer in silence we called it ‘Strong Not Silent’. The name directly challenges traditional, damaging perceptions of masculinity which contribute to high male suicide rates.

Amongst other things, we created a successful social media campaign encouraging people to change their profile pictures in support of male mental health.