THE PEOPLE’S SUPERMARKET

BRIEF

The People’s Supermarket, the brainchild of Arthur Potts Dawson, is managed and owned by members and open to all. Our task was to develop an identity reflecting the co-op’s core values of being affordable and democratic without appearing virtuous or elitist.

RESULT

Our bold identity was listed in FastCo Design’s Top 10 global brands and also featured in D&AD’s Longlist for Branding.